The Brief
Applied Biorefinery Sciences developed proprietary technology for
converting forest biomass into advanced materials. Strategic narrative
showed exceptional early traction with major industry players
expressing licensing interest. They needed investment materials that
could translate complex pulp science into compelling opportunity
without overexposing technical processes.
Visual Translation
Color Architecture
Primary Teal (#309B8B range) as brand anchor, representing water (used in the proprietary technology process) and the bridge between forest and energy. Used for solutions, advantages, and validation moments. Secondary Forest Green (#6A6A7A range) for biomass heritage, growth, and profitability—applied to market opportunity, team credentials, and revenue projections. Accent Charcoal Wood Brown (#4E3E32 range) for industrial seriousness and crisis urgency, reserved for problem articulation and long-term vision. Foundation whites and grays for clean information delivery and professional neutrality, creating breathing room between sections
Information Architecture
Structured the deck for escalating conviction: origin story → problem
→ solution → competitive moat → traction → technology → roadmap →
financials. Each slide builds on the last. Typography hierarchy guides
the eye: section headers in caps, key metrics oversized, supporting
details in readable blocks.
Data Visualization
Revenue projections shown as clean, color-coded bar charts tracking
key financial metrics across funding rounds. Market sizing
(TAM/SAM/SOM) presented with clear visual hierarchy . Financial
breakdowns as horizontal bar charts with percentage callouts—
transparent economics at a glance.
Custom Diagrams
Designed WHO/WHY/HOW framework as an interconnected circular
system. Created process flow diagrams showing technology pathways
with clear iconography . Built platform expansion roadmap as
branching timeline with phase gates, showing progression from initial
applications to future opportunities.
Proof Points with Visual Impact
Developed comparison photography demonstrating product
performance characteristics. Competitive matrix using checkmarks
and visual indicators across key attributes. Traction slide with
geographic visualization showing customer and partner locations
across continents.
Visual System
Maintained spacing systems, iconography style, and photographic
treatment across all 20 slides. Created brand identity for future
application
Deliverables
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20-slide investment deck with custom diagrams, data
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visualizations, and photography
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Competitive positioning matrix with clear visual differentiation
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Technology roadmap with phase-gate milestones
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Complete Creative Brief: color specifications (exact hex values),
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typography hierarchy , iconography guidelines, spacing systems,
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photographic treatment standards
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Financial appendix with detailed projections and unit economics