The Brief
DRIP Tech Co. developed patented irrigation technology addressing water waste and urban heat island challenges across public and private sectors. With field validation from NYSERDA and active municipal pilots spanning government agencies, NGOs, and private developers, they needed a complete brand system and digital presence that could communicate both environmental mission and commercial viability across B2G, B2B, and B2C channels.
Brand Identity System
Logo Variations & Typography
Developed exploratory logo formats designed for recognition, compatibility, and adaptability across contexts—from municipal procurement presentations to retail packaging. The circular brandmark references water systems and regenerative cycles. Trustworthy font kit balances modern refinement with technical precision, chosen for both titles and emphasis without sacrificing readability.
Color Palette: Water and Plant Life
Rooted in water and plant life, the palette balances trust, vitality, and grounded optimism. Deep tones (Reservoir, Brush) convey reliability and environmental care. Lighter tones (Crest, Haze) bring clarity and environmental focus. Warmer accents (Heavily Harvest, High Yield) add energy and approachability, reinforcing DRIP's connection to growth outcomes and agricultural productivity.
Imagery Strategy
Photography captures DRIP in action: active partnerships, field installations, NGO-supported programs. Natural, tactile, documentary in style. Mix of macro water droplet imagery, editorial field photography, data visualizations, and site installation documentation. Imagery establishes both technical credibility and environmental mission alignment.
Graphical Elements
Integrated clean iconography with schematic-inspired precision. Structured grids reinforce DRIP's engineered systems. Textural overlays—torn paper edges, ripped materials, organic textures—inject personality while maintaining connection to land, labor, and community. Layered approach weaves brand communication across technical and human contexts.
Visual Language
Iconography built using Material Symbols with custom elements inspired by flow, irrigation, and system structure. Minimal, grounded, textured. Visual language reflects the balance between engineered precision and natural environments—the core of what DRIP technology delivers.
Website Design
Designed digital presence at www.driptech.co to serve multiple audiences simultaneously: municipal procurement committees, commercial landscaping firms, retail consumers, and NGO partners. Site architecture balances technical specifications with mission-driven storytelling.
Navigation supports distinct user journeys while maintaining unified brand experience. Product visualization shows dimensional specifications and installation contexts. Partnership ecosystem displayed with institutional logos and program descriptions.
Investor Deck Architecture
12-Slide Narrative for Multi-Channel Opportunity
Structured deck demonstrating DRIP's positioning across three distinct revenue streams. Problem statement uses split-screen visualization: public sector challenges (environmental disparities, urban heat islands, tree health) versus private sector pain points (ESG compliance, water costs, maintenance). Visual separation emphasizes market breadth while maintaining narrative unity.
Solution + Performance Metrics
Hero product photography integrated with natural imagery—root systems, water capture, seasonal contexts. Three-pillar benefit framework: temperature regulation, weed control, water conservation. Performance claims supported by iconography and proof points from field validation.
Competitive Differentiation
Feature comparison matrix against three established competitors (Tree T-pee, Waterboxx, Gator Bag) across six evaluation criteria. Visual indicators showing DRIP's comprehensive capabilities versus competitors' limited feature sets. Positioning statement: "Only system made for city trees in urban heat zones, using reusable trays that adapt to climate and work across seasons."
Revenue Model: Grant-to-Scale Strategy
Four-year timeline (2026-2029) showing progression from $100K grant-funded validation to $4M+ multi-channel revenue. Color-coded streams: Grant-to-Scale (leveraging NYSERDA/Carbontech/USDA funding), B2G (municipal contracts), B2B (landscaping firms, developers, NGOs), B2C (Home Depot retail rollout, direct sales). Growth trajectory demonstrates path from institutional validation to commercial scale.
Traction Ecosystem Mapping
Two-tier partnership visualization. Top tier: major institutional validators (Columbia Technology Ventures, NYSERDA, NYC sustainability programs). Bottom tier: operational partners (Trees New York, City Parks Foundation, OpenPlans, Urban Arborists, Outworx, Home Depot). Each partnership tagged by type: PILOT, PARTNER, PROGRAM, AWARD, PROJECT, IN PROGRESS. Geographic and sector diversity immediately legible.
Market Opportunity with Funding Landscape
TAM/SAM/SOM visualization showing $50B+ global market, $30B U.S. addressable sector, $1.5B smart irrigation opportunity. Integrated NYSERDA, USDA, and Carbontech funding programs as market accelerators, positioning DRIP to capitalize on public-private climate investment momentum.
Deliverables
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Complete brand identity system: logo variations, color palette specifications, typography hierarchy, imagery guidelines, graphical elements, visual language documentation
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Website design at www.driptech.co
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12-slide investor deck with product photography and partnership ecosystem mapping
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Dual-sector problem visualization (public/private challenges)
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Competitive feature matrix with clear differentiation
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Three-pillar competitive advantage framework
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Multi-channel revenue model timeline (B2G/B2B/B2C)
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TAM/SAM/SOM market opportunity visualization
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Product specifications with dimensional callouts
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Investment allocation breakdown
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Traction documentation across municipal, institutional, and commercial partnerships