The Brief
Fermi Energy developed a proprietary manufacturing process for cathode active materials that significantly reduces production costs and energy consumption. They had strong technical fundamentals (ex-Tesla team, university research backing, pre-order traction) but needed investor materials that could translate complex battery chemistry into clear competitive advantage without overexposing technical details.
Visual Translation
Problem Visualization with Scale
Opened with battery cost breakdown showing cathode’s dominant
share of total battery cost—oversized typography making market
significance impossible to miss. Problem slide featured industrial
manufacturing imagery with CAPEX/OPEX comparison visualizing
current industry inefficiencies at scale.
Solution Through Process Comparison
Created nested circle visualization showing global market, U.S.
addressable market, and current customer demand. Clean,
memorable, instantly communicates market depth and near-term
opportunity. Included proof point of existing customer commitments
for specific annual capacity.
Platform Technology Through Microscopy
Showcased the flexible production capability with grid of electron
microscope images showing range of product variations and surface
treatments. Technical credibility through actual product imagery
demonstrating manufacturing versatility across applications.
American Manufacturing Identity
Navy and red color palette chosen specifically to emphasize U.S.
production positioning—reinforcing domestic manufacturing
messaging and supply chain security value proposition.
Go- To-Market Timeline
Built a two-phase market entry strategy as visual timeline: initial
niche market entry (military/satellite applications with named
customer commitments) leading to broader market expansion (EV
cathode market with Tier-1 manufacturer partnerships). Showed
strategic progression from proven niche to massive scale.
Revenue Model with Unit Economics
Designed dual visualization: production volume progression over five
years alongside revenue growth projections. EBITDA margins
displayed separately showing healthy profitability trajectory . Color-
coded bars using brand palette to maintain visual consistency.
Competitive Positioning
Created advantage matrix showing Fermi Energy’s key differentiators
against named competitors in the space. Used checkmark callouts to
emphasize core competitive advantages: technical performance
metrics, manufacturing efficiency gains, and improved unit
economics.
Investment Ask Structure
Presented three-stage funding roadmap mapped to production
milestones (pre-pilot, pilot, post-pilot scale) and corresponding
revenue projections. Clear line of sight from investment to
commercialization.
Deliverables
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14-slide investor deck with custom process diagrams
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Battery cost breakdown visualization with market sizing
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Comparative process flow diagrams
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TAM/SAM/SOM market opportunity visualization
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Platform technology capability demonstration
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Go-to-market timeline with market segmentation
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Competitive positioning matrix
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Revenue model charts showing volume, revenue, and profitability progression
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Investment ask roadmap with production milestones
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Team slides with advisor credentials and institutional affiliations