I love jumping into new territories and solving challenges across any commercial landscape. Below are four case studies crossing vastly different fields, showing how I navigate a brand’s world, isolate the core problem, and create viable strategies.
Building Social Presence For An AI-Powered PropTech Platform
/ Civil Intelligence Case Study
Role: Brand + Social Strategist
Scope: Social Media Strategy, Operational Frameworks
Industry: PropTech / AI
Preserving Cultural Legacy and Brand Permanence in Flatbush
/ TGK Case Study
Role: Brand Strategist
Scope: Brand Strategy, Visual Identity, Spatial Advisory
Industry: Hospitality / Luxury Dining
Translating Complexity into Visual Narratives For Start Ups
/ Columbia University's CEN Case Study
Role: Venture Branding Partner
Scope: Foundational Branding, Investor Pitch Decks
Industry: ClimateTech / Deep-Tech
Unraveling and Creating Brand Equity
For A Stalled Fashion Brand
/ Keeyahri Case Study
Role: Creative Director
Scope: Brand Strategy, Visual Identity & World-Building
Industry: Fashion / Luxury Goods
